A key facet of marketing that is regularly overlooked or seldom understood is Brand Positioning. This refers to the unique value that a brand presents to its customer. A seemingly simple concept that many times gets lost in the day-day execution of marketing activities.
However, focusing on and understanding Brand Positioning means engaging in a marketing strategy that aims to establish a strong brand identity while conveying your core value proposition, which is the reason why a customer would prefer your brand over others.
Following the simple but robust core concept, is what has lead to the ultimate success of household brands we know and use today.
- Which brand comes to mind when thinking of laundry detergent?
- What do you think of when you think when you hear the brand: Downy?