Branding is the art of becoming, knowable, likable and trustable.

A key facet of marketing that is regularly overlooked or seldom understood is Brand Positioning. This refers to the unique value that a brand presents to its customer. A seemingly simple concept that many times gets lost in the day-day execution of marketing activities.

However, focusing on and understanding Brand Positioning means engaging in a marketing strategy that aims to establish a strong brand identity while conveying your core value proposition, which is the reason why a customer would prefer your brand over others.

Following the simple but robust core concept, is what has lead to the ultimate success of household brands we know and use today.

For example:

  • Which brand comes to mind when thinking of laundry detergent?
  • What do you think of when you think when you hear the brand: Downy?

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